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Team: Ingmar Janssen

StartLife & OostNL
Startup Business Coach

Ingmar started in 2018 as a Startup Business Coach at StartLife. His experience with business modelling, finance and strategy helps the startups of StartLife boosting their companies. He’s able to give various startups a new point of view on possibilities to innovate and strategic choices. He challenge entrepreneurs and organizations to think ‘out-of-the-box’ by facilitating them in network, develop new concepts, realize new business models and co-creations.

His motto: success = pleasure + performance

For the past years Ingmar had different work experiences within the M&A, strategy and investment management business. But he also taught at the HAN University and build up his own company The Impact Firm, where he created a fairchain within the coffee & cocoa industry.

In addition to his work at StartLife, Ingmar works as a Project manager Agro & Food at Oost NL (East Netherlands Development Agency), where he is responsible for business development of Agro & Food business cases and making them and their business plans investor ready.

Skills and fields of expertise

  • Food chain management (also blockchain knowledge)
  • Strategic management
  • Business modelling


2018 – present Startup Business Coach, StartLife
2017 – present Business Developer / Project Manager Agrifood, Oost NL
2014 – present Owner, De Waaghals B.V.
2013 – 2018 Lecturer Strategic Management, HAN University
2014 – 2017 Founder. The Impact Firm

Linkedin profile

Get in touch with Ingmar