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Team: Jans Hoekman

Startup Business Coach
StartLife & Oost NL

At StartLife, Jans Hoekman supports around 20 startups as Startup Business Coach and complements the team with his expertise in economics, food production, and business modelling. The companies he coaches benefit from his comprehensive network, and move the needle via his relevant industry connections.

In addition to his time invested in StartLife’s startups, Jans is Sector Manager Agro & Food and Environment & Energy Technology (EET) at Oost NL (East Netherlands Development Agency). Jans is primarily concerned with Business Development while also heading his team, and is responsible for acquiring, judging, and strengthening Agro & Food and EET business cases.

Jans sits on the boards of the European Packaging Gallery, food business network Innofood, and on the regional board of FoodNexus. He founded the Dutch Poultry Centre, and represents Innofood at Topsector Agro & Food.

Skills and fields of expertise

  • Agtech
  • Food chain management
  • (Agro-) economics
  • Business modelling


2013 Business Development, Tias Nimbas
2012 Sector Manager Agro & Food / Environment & Energy Technology, Oost NL
2011 Startup Business Coach, StartLife
2005 Cluster Manager Food, Oost NL
2003 Senior Business Manager, Oost NL
2002 Business Advisor, OOM
1999 Senior Subsidy Advisor, DLV Consultancy
1996 Financial Editor, Reed Elsevier
1994 Business Editor, Reed Elsevier
1993  MSc Economics, Wageningen University
 1990  Bachelor Agricultural Economics, Van Hall Institute Groningen

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