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Team: Jouke Kardolus

Startup Business Coach
StartLife & Oost NL

At StartLife, Jouke Kardolus supports since 2017 various startups as Startup Business Coach. With his background in plant breeding and expertise in food & agricultural innovation, he complements the team. Jouke brings in business knowledge, both from the multinational BASF for which he worked for 7 years in several positions and setting-up his own innovation consultancy in the first decade of this century. The entrepreneurs that he coaches at StartLife will benefit from his large and active network, always pointing to possible fits with new business partners, launching customers or people with specific know-how that can bring the startup further in their development.

In addition to his time invested in StartLife’s startups, Jouke is Senior Project Manager Agro & Food at Oost NL (East Netherlands Development Agency). He is primarily concerned with Business Development, strengthening Agro & Food business cases and building up new consortia related to sustainable and innovative agtech and food propositions.

 Skills and fields of expertise

  • Agtech & Food
  • Business modelling
  • Cross-over innovations
  • Networking
  • Subsidies


2017 Startup Business Coach, StartLife
2013 Senior Project Manager, Oost NL
2006 Owner, Matching Innovation BV
2005 Project manager “New business based on patents”, BASF AG
2000 Assistant to MD, BASF Nederland BV
1998 Project manager / consultant, BASF IT Services
1998 PhD, Evolutionary Biology, Wageningen University
1992 Sergeant Artillery, Military Service @Dutch Army
1991 MSc Plant breeding, Wageningen University

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