StartLife is excited to announce a new partnership with HLO Branding Agency aimed at helping young agrifood brands to grow and stand out from the crowd.
Startups have loads of great ideas for innovative products and services, but it can sometimes be challenging to market those brilliant ideas in a clear and attractive way that helps the brand to separate itself from its competitors. But with the right support it doesn’t have to be hard. That’s why HLO Branding Agency and StartLife have joined forces to help entrepreneurs!
No story, no startup
As an innovator in the agrifood industry you put all of your energy into the development of your product or service. What you’re doing is so groundbreaking that you’re going to change the world and corner the market! But translating a brilliant idea into a market-ready product is not as simple as it seems. You need a memorable presentation, clear information and most of all; an appealing story. This enables you to convince people of your mission and unique offering, initially to find partners and secure funding, but of course eventually to conquer the world too!
Bram van Beek, marketing manager of StartLife: “We regularly see startup entrepreneurs struggle to make the leap when it comes to branding their business. Considering most of our startup entrepreneurs have an academic or tech background, this makes perfect sense. Their skill sets are generally suited more to developing their product portfolio and less to marketing it. To clear this obstacle from our entrepreneurs’ paths we decided to look for an expert partner. HLO Branding Agency has over twenty years of experience in branding and re-branding in the agrifood space, with a particular focus on branding for startups, so it made perfect sense for us to join forces.”
Turning customers into fans
Isabella van Reeuwijk, Brand strategy director HLO Branding Agency: “We have worked with StartLife in the past and are inspired by the passion and expertise with which they support innovative startups in the early growth phase of their business. This is very much in line with our own vision: we help brands grow by presenting them to the market in a credible, dura-ble and attractive way. Always with a smart brand strategy as a starting point.
We are a people centred agency. We love innovative entrepreneurs who put their heart and soul into their business. We help them translating their passion and conviction into an au-thentic brand personality which turns customers into fans. We’re very excited by this new partnership with StartLife and their roster of startups, and look forward to achieving great results together.”