Foodvalley Summit: The Protein Plan(et)

Solving the Protein Puzzle on a Global Level

A global “return” to balance in protein consumption; less animal and more vegetable. During the third international edition of the Foodvalley Summit: The Protein Plan(et), on 17 October 2019 in Wageningen, food producers, growers, breeders, investors, research institutes and the government are coming together, in Wageningen, to share solutions, to strengthen the connections between meat, fish, dairy and vegetable and to find new business partners. This edition is an initiative of Foodvalley NL in collaboration with Wageningen University & Research, KeyGene and The Protein Cluster.

The Bigger Picture

The Foodvalley Summit program is built around three themes: The Bigger Picture, The Consumer Perspective and Growing, Breeding, Soil. The Bigger Picture gives the visitor a holistic view of protein transition, with attention to the current state of the transition and national and international challenges. An Expert Panel will discuss the National Protein Plan (in development) and how the Netherlands will contribute to European protein goals from its knowledge-intensive ecosystem.

The consumer perspective

How can consumers be tempted to consume more vegetable protein? What are the requirements for new products such as substitutes for cheese and fish? What role does the food environment play? The Consumer Perspective theme includes best practices in behavioral change, taking into account consumers’ food-related routines.

Growing Breeding Soil

Which protein-rich crops are suitable for our climate? What innovative crops are in the pipline? And how might future earnings models look? The protein transition is not only about increasing vegetable protein use, but also about local production. In the Growing, Breeding, Soil theme, out attention is on plants and animals, soil and biodiversity.

The speakers

During the Foodvalley Summit: The Protein Plan(et), numerous national and international experts are presenting the latest developments in their fields, with amongst others:

  • Chris Kerr | New Crop Capital, USA
  • Ruud Zanders | Kipster, Netherlands
  • Brad Vanstone | Plant Based Cheese, Netherlands
  • Nicolas Hartmann | VLY Foods, Germany
  • Mathijs Huis in ’t Veld | Jack Bean, Netherlands
  • Carola & Mattèo Piano | Innogusto /Gastronomeat, Netherlands

With contributions of Louise Fresco, President of the Wageningen University & Research Executive Board and McDonalds. More information will follow.

More information & registration

More information about the program will soon be available. Register today via:

Prior to the Foodvalley Summit, Foodvalley organizes thematic business experience tours on Wednesday the 16th of October. The Foodvalley Tours are a full day of company visits with four different themes of innovation and include lunch and interactive dinner. See the Foodvalley website for more information and registration,


For questions about the Foodvalley Summit, email or contact Foodvalley NL on +31 (0)317 42 70 95.

The Foodvalley Summit: The Protein Plan(et) is an initiative of Foodvalley NL in collaboration with Wageningen University & Research, KeyGene, and The Protein Cluster and is made possible in part by the Province of Gelderland.