Guliël Schuwer

Guliël Schuwer has over 36 years of multi-cultural experience in Fast Moving Consumer Goods (FMCG) at Mars Incorporated, a leading manufacturer of confectionery, pet food, and other food products and a provider of animal care services. With a background in Logistics and Supply Chain Management, he has worked in eight countries in Logistics, Innovation Management, Strategy Deployment, Business Integration and Change Management.

For many years, Guliël has developed, launched and grown significant innovations in the confectionery market based on relevant consumer insights. His unique combination of experience in transactional business management, innovation leadership, European MT membership and post-merger integration makes him the ideal sparring partner for teams that are looking for support in bringing their ideas to the market, faster, better and more successful.

Guliël has a MSc in Logistics and Supply Chain Management, has a NIMA certificate and is a certified Change Management Practitioner. He is passionate about building and coaching multi-cultural teams with a mission and vision.

Skills and field of expertise

  • Innovation Management & Transformation
  • Program & Project Management
  • Supply Chain & Value Stream management
  • Strategy Deployment
  • Change Management
  • Management and Transformation in Multi-Cultural setting


If you want to support in the “Fuzzy Front-End” of innovation, I can share valuable insights and experience in structuring your innovation approach and ensure all business dimensions are covered to ensure a successful launch and roll-out.


Any agrifood startup with a focus on transforming the food-offer to consumers in support of the environmental and human health agenda.

Favorite quote

“If you want to go fast, go alone. If you want to go far, go together”

African proverb
Guliël Schuwer