Otto van Harmelen

Otto van Harmelen is founder and owner of CORE-UP.

During my career in Retail, Wholesale and FMCG of more than 35 years working in 38 different countries all-over the globe, I have implemented many business model migrations. As a member of the board I recognized challenges moving big corporate organisations forward towards the fast-moving technological market environments and its changing customer behaviors.

The last few years I worked in and out the corporate environment together with startups and scale-ups and supported them in further growth and developments in their business and earning models.

Skills & expertise

  • Retail Executive
  • Innovation management
  • Business and earning model development
  • Collaboration Corporate and Startup
  • Training, management development and team building


I want to share my international and commercial business experience helping you gaining further insight in your organization and customer approach. I would like to support you in improving business and earning models to accelerating your business.

Otto van Harmelen