Personalized Nutrition Planning Platform Verdify Has Launched

After two years of preparation and development nutrition startup Verdi Food has launched their platform for evidence-based personalized nutrition planning: Verdify. The platform empowers patients with a chronic medical condition to easily implement medically prescribed diets in their daily routine. Verdify will also soon be integrated with a large Dutch supermarket. This will allow users to order recipe ingredients directly via their application. A great start for this promising startup that is part of the StartLife community since 2018.

Effortless nutrition planning

People who have considered following a health-related nutrition program or diet know what a daunting task this can be. A growing number of companies try to solve this problem by means of applications that provides customized meal plans. However, most of these applications are limited in their flexibility to the user – offering meal recipes that do not fully meet individual preferences and nutritional needs. As a result, these companies fail to solve the real challenge that people encounter after having received dietary advice. The nutrition startup Verdi Food may have struck gold by developing a truly smart and evidence-based solution.

Verdify: a smart, personalized nutrition planning platform

Verdi Food generated a software engine that automatically adapts virtually any meal recipe to a detailed personal nutrition and health profile – including food preferences, allergies, medical diets and in 2020 biomarker outcomes (blood, microbiome) as well. Meanwhile, taste, nutritional value and fit with the recipe is safeguarded. The company designed the engine to accommodate the full spectrum of patient needs. By doing so they go far beyond what is possible with other meal planning apps.

The application is great for all to use, but most of all for patients with a chronic medical condition. It is developed to be a highly convenient tool for patients to plan, purchase and prepare healthy meals that fit into a personal diet prescribed by healthcare providers. To ensure that meals meet specific health conditions Verdify works with evidence-based diets only. And for each medical indication its approach is verified with medical experts.

Scaling up fast

The first version of Verdify is made ready for people with food allergies, irritable bowel syndrome, Crohn’s disease and hypertension. The nutrition startup intends to demonstrate the potential of the personalized recipe service first in these domains and then scale up further. They expect to go fast forward in the coming months, so they already prepare for a first external funding round.

Jochem Bossenbroek, co-founder and CEO of Verdi Food, accredits StartLife for an invaluable contribution to the development of Verdify: “The coaching and feedback of StartLife has supported us in adopting a fully evidence-based approach, positioning Verdify in such manner that it can be used as an extension of current medical practice.