Murasira Consult simplifies knowledge sharing among smallholder farmers.
Any farmer with access to a mobile phone can make a call to our centralised phone number. The call is automatically triaged and forwarded to a pre-vetted model farmer with a matching profile. In case the receiving farmer cannot provide a satisfactory answer to the caller, the issue is escalated to a professional agronomist; and so on until a solution is found and sent back to the initial caller.
In the backend, we use advanced cognitive technologies to teach machines to observe, learn, and extract patterns from these calls. The resulting behavioural graphs are then combined with the crops’ biology and prevailing climatic and market conditions; to push targeted products and services to each farmer.
Though our head office is based in Wageningen, we have a second office in Rwanda, where we are currently testing our services before scaling to the rest of subsaharan Africa. As of August 2018, we have 6 people working on the startup in Netherlands and additional 8 people based in Rwanda.
The company’s ambition
We want to break the cycle of poverty in farming households. By combining the ever growing computing power of machines with the best of what mankind knows about farming, it is possible to create a powerful and customised advisory service and put it in the hands of every farmer. In the process, we shall be be creating the most comprehensive data graph about individual households, allowing us to channel relevant products and services to them, and inform resource allocation from decision makers.