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Startup: RedVan

RedVan provides Pork Business Intelligence in order to deliver a transparent and traceable food-value chain

Producing pork is a complex process. Converting all incoming raw data into valuable real time information is an art in itself. More often than not the user just doesn’t have the time to do it properly. RedVan helps by offering a derivative of Business Intelligence.

Business intelligence (BI) can be described as “a set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for business analysis purposes”. The goal of BI is to allow for the easy interpretation of these large volumes of data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability

Pork Business Intelligence (PBI) is doing the same but specifically in the area of the production of pork (animal protein). This process is a complex procedure in which a chain of processes should lead to a high quality product with profitable results for all players whilst also sustainability and animal welfare should not forgotten. RedVan supports this process by collecting all relevant data. It then extracts and provides extremely useful information for the user. RedVan in that respect is a third party that processes the data. The provided information is specific for each user. That means that each company will receive its own charts (dashboard) and overviews tailored to that particular company. In other words – Pork Business Intelligence

redvan team
From left to right: Tim van Elteren, Matthijs de Vries, Mark van Elteren and Arjan van der Hoek

Arjan van der Hoek

Our ambition is to be a leader in providing high quality management support for responsible production of animal protein. The data of the entire life phase of the animal is the input for our Pork Business Intelligence tools. Through continuous innovation, high quality and respect for humans and animals, we continuously want to exceed expectations.


Tim van Elteren
Matthijs de Vries
Mark van Elteren
Arjan van der Hoek


Mark van Elteren: +31 6 12177722

Arjan van der Hoek: +31 6 11854830

email: info@redvan.world