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Mentor: Bas van Vugt

Startlife Mentor

Bas van Vugt holds a strong background in innovation and venturing with +14 years of international experience at Heineken. He has held divers roles in various functions (i.e. finance, supply chain, commerce) at local, regional and global levels. With a track record of a “smart problem solver” and “connector” Bas fulfilled senior management roles in innovation. He pioneered new business models, initiated Heineken’s first activities in D2C eCom and investments in start-up and scale-up companies. In his last position at Heineken Bas led the creation of digital (D2C) businesses, joint ventures and partnerships with start- and scale up companies.

Most recently Bas started as Venture Partner at Rabo Frontier Ventures – Rabobank’s venture capital arm in food & agtech. In this capacity he helps portfolio companies to unlock growth through Rabobank’s global network and distribution power.

Skills & expertise

  • Product-market fit
  • Business model validation
  • Funding
  • Growth strategies
  • Corporate partnership

Offer and interest (startups)

Offer: Extensive experience in business building, funding and network. Asking the right questions at the right moment in time.

Interest: Food startups that address clear pain points or benefits for customers and/or consumers.


“It always seems impossible until it’s done!” – Nelson Mandela


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