Bas van Vugt holds a strong background in innovation and venturing with +14 years of international experience at Heineken. He has held divers roles in various functions (i.e. finance, supply chain, commerce) at local, regional and global levels. With a track record of a “smart problem solver” and “connector” Bas fulfilled senior management roles in innovation. He pioneered new business models, initiated Heineken’s first activities in D2C eCom and investments in start-up and scale-up companies. In his last position at Heineken Bas led the creation of digital (D2C) businesses, joint ventures and partnerships with start- and scale up companies.
Most recently Bas started as Venture Partner at Rabo Frontier Ventures – Rabobank’s venture capital arm in food & agtech. In this capacity he helps portfolio companies to unlock growth through Rabobank’s global network and distribution power.
Skills & expertise
- Product-market fit
- Business model validation
- Growth strategies
- Corporate partnership
Offer and interest (startups)
Offer: Extensive experience in business building, funding and network. Asking the right questions at the right moment in time.
Interest: Food startups that address clear pain points or benefits for customers and/or consumers.
“It always seems impossible until it’s done!” – Nelson Mandela
If you are interested in our StartLife Mentor Program, let us know and reach out to us for more information.