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Mentor: Benjamin Maclean

Startlife Mentor

Benjamin is currently Product Group Manager Whey Proteins at FrieslandCampina Ingredients.

Benjamin is an energetic and commercially driven business development and marketing specialist. He has held several business development positions within B2B environments. As a product group manager he believes in connecting people and by doing so driving product innovations at his employer FrieslandCampina.

His personal drivers are to understand the role of nutrition for consumers life improvements, and health benefits in general.

Using these skills and drivers he has successfully worked on new product developments and created several strategic partnerships for different markets. Examples can be found in the Food and Yoghurt market in China and the Performance Nutrition market in the USA.

Based on his experience and learnings Benjamin’s view is that the next step for any good idea, whether in a corporate environment, or for your own startup, is to continuously pivot your idea. Challenge it. Don’t overthink it, but share it with others. Connect it to your customer or consumer. Do it. Build it on data and process the feedback back into your idea. This is how Benjamin Maclean can help you progress, by strengthening your business case and helping you reflect commercially on your personal startup journey.

Benjamin has a BSc in Applied Physics, a certification in Strategic Procurement Management and is currently doing a Global Executive MBA at the Copenhagen Business School.

Skills and field of expertise

  • Strategic Marketing
  • Product development
  • Business development
  • Building business cases
  • Getting things done
  • 3rd Party collaboration
  • Negotiation tactics

Offer and interest (startups)

Offer:
Sharing my expertise and enthusiasm for product development in food processing technology and B2B ingredients. My expertise is based on some clear mistakes in all stages of product development, including supplier collaboration, customer buy-in and international relations. The road to success can only be achieved by enjoying your learnings, for the better or worse. So if you aspire to embrace your personal F*ck-up festival let’s share to get you where you want to get.

Interest:

  • B2B ingredients
  • B2C protein products
  • Gut Health
  • Protein Plant Based
  • Dairy products
  • Fermentation Based Ingredients
  • Processing Technology

 

Personal quote

“Many a mickle makes a muckle” – Grandfather Maclean

(Meaning: Taking small steps repeatedly will make something big on the long run.)

 

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