« Back to mentors overview

Mentor: Erik van den Hoogen

Startlife Mentor

Senior Manager Buying



Offer and interest (startups)

I have expertise in the complete process from idea, to sourcing until production and marketing of the product.

Personal quote:

”Quality is a choice.”

Skills and field of expertise

  • Management
  • Negotiation
  • Product Development
  • Marketing


After my graduation in 2006 from Wageningen University I started in 2006 as a management trainee at Lidl. After a few months training I became a District Manager and got the responsibility over 5 stores. In 2008 I switched to the buying department where I learned to see opportunities in the market, develop products, negotiate with suppliers, develop packaging and market products. In those years I introduced many products which still are successfully soled in Lidl stores. In 2013 I moved to Sweden to work for Lidl Sweden where I became Buying Director and Executive Member of the Board. At the end of 2017 I moved back to the Netherlands to start as manager for the departments Buying Fruit & Vegetables, Branding & Packaging, Category Management, Quality Control & Management and Administration & Processes.

join the mentoring programme as an entrepreneur or mentor

learn more about the mentors