Director Category Management – Unilever
Help to define what is it that your company brings to this world, for whom, and how best to realize this offer by giving advice on strategy, marketing, sales and organisation.
After more than 20 years working at brand building companies like Unilever and Friesland Campina, I have developed and introduced a large amount of new brands and products into the market. Next to this, I have also set up a start up in digital transformation – so I understand the issues you may encounter starting up a company.
My role mostly is to make things happen and find creative solutions. Yet always within a strategic framework that allows you to make strategic choices.
Having studied at Wageningen University and worked within Unilever, I have developed a deep affinity in sustainability and healthy food products
Skills & expertise
- Commercial Strategy
- Marketing & Communication
- Shopper Activation
- Sales (account management, category management, field sales and trade marketing)
- Business Development & Product Development
- Setting up and management multi-disciplinairy teams (from small teams to teams of 240 FTE).
- FMCG, Retail. Food. B2C and B2B
|2017 – present||Director Category Management – Unilever|
|2013 – 2017||Director Field Sales & Trade Marketing – Unilever|
|2015 – 2017||Co-founder of TESSA BV (Start Up in Digital Transformation)|
|2011 – 2013||Marketing Director Home Care – Unilever|
|2010 – 2011||Marketing Manager Deodorant – Unilever|
|2009 – 2010||Marketing Manager Margarine – Unilever|
|2007 – 2009||Marketing Manager Europe – Friesland Campina|
|2005 – 2007||Product Group Manager – Mona|
|2003 – 2005||Key Account Manager – Friesland Campina|
|2001 – 2003||Marketing Manager – Pernod Ricard|
|1998 – 2001||Area Sales Manager Europe & South America – Friesland Campina|
|1997 – 1998||Management Trainee – Friesland Campina|
|1991 – 1997||MSc Food Technology – Agricultural University Wageningen|