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Mentor: Sander Nuhoff

Startlife Mentor

After more than 20 years working at brand building companies like Unilever and Friesland Campina, Sander Nuhoff has developed and introduced a large amount of new brands and products into the market. Next to this, he has also set up a startup in digital transformation – so Sander understands the issues you may encounter starting up a company.

His role mostly is to make things happen and find creative solutions. Yet always within a strategic framework that allows you to make strategic choices.

Having studied at Wageningen University and worked within Unilever, Sander has developed a deep affinity in sustainability and healthy food products.

Skills & expertise

  • Commercial Strategy
  • Marketing & Communication
  • Shopper Activation
  • Sales (account management, category management, field sales and trade marketing)
  • Business Development & Product Development
  • Setting up and management multi-disciplinairy teams (from small teams to teams of 240 FTE).
  • FMCG, Retail. Food. B2C and B2B

Offer and interest (startups)

I help to define what is it that your company brings to this world, for whom, and how best to realize this offer by giving advice on strategy, marketing, sales and organisation.

 

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