Mentor: Sander Nuhoff

Director Category Management – Unilever

Linkedin profile

Company website

Personal offer
Help to define what is it that your company brings to this world, for whom, and how best to realize this offer by giving advice on strategy, marketing, sales and organisation.

Quote
After more than 20 years working at brand building companies like Unilever and Friesland Campina, I have developed and introduced a large amount of new brands and products into the market. Next to this, I have also set up a start up in digital transformation – so I understand the issues you may encounter starting up a company.

My role mostly is to make things happen and find creative solutions. Yet always within a strategic framework that allows you to make strategic choices.

Having studied at Wageningen University and worked within Unilever, I have developed a deep affinity in sustainability and healthy food products

Skills & expertise

  • Commercial Strategy
  • Marketing & Communication
  • Shopper Activation
  • Sales (account management, category management, field sales and trade marketing)
  • Business Development & Product Development
  • Setting up and management multi-disciplinairy teams (from small teams to teams of 240 FTE).
  • FMCG, Retail. Food. B2C and B2B

Background

2017 – present Director Category Management  – Unilever
2013 – 2017 Director Field Sales & Trade Marketing – Unilever
2015 – 2017 Co-founder of TESSA BV (Start Up in Digital Transformation)
2011 – 2013 Marketing Director Home Care – Unilever
2010 – 2011 Marketing Manager Deodorant – Unilever
2009 – 2010 Marketing Manager Margarine – Unilever
2007 – 2009 Marketing Manager Europe – Friesland Campina
2005 – 2007 Product Group Manager – Mona
2003 – 2005 Key Account Manager – Friesland Campina
2001 – 2003 Marketing Manager – Pernod Ricard
1998 – 2001 Area Sales Manager Europe & South America – Friesland Campina
1997 – 1998 Management Trainee – Friesland Campina
1991 – 1997 MSc Food Technology – Agricultural University Wageningen

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