Seed Meets Technology is an event dedicated to showcasing cutting-edge seed technology, variety assortments, and ways to add value to horticultural seeds. The organizers, in collaboration with other seed industry companies, aim to enhance the open days with themes like seed treatment, phenotyping, seed processing equipment, breeding support, sustainable crop protection, and cultivation systems. Participants are expected to demonstrate their new products or services either in the exhibition hall or on the demo field. This format, featuring demonstrations, trial fields, and meetings, is designed to encourage interaction with visitors.