Anne-Claire van Altvorst


I have a passion for innovation and change. I have a lot of fun when I can help innovative start-ups further. Change is also the driving force when I coach people; who are stuck in any area and want to change something.

My strength is to keep asking questions and get to the heart of the matter. This is my basic attitude by nature, and has been reinforced by extensive experience in coaching, system constellations, and mediation. People describe me as strategic, driven and reliable.
From my own company “VanAltvorst” I am active as a coach and chairman of the Advisory Board of innovative companies.
As a business developer at InnovationQuarter, I support companies in bringing innovations to the market, for example by sharpening the value proposition and helping to improve business models.

I have a large and diverse network in international greenhouse horticulture, Vertical Farming and protein transition.

I studied plant breeding in Wageningen and obtained my PhD in plant biotechnology in Nijmegen.


  • Management Coaching
  • Personal Coaching
  • Management Coaching
  • (Advisory) Board Member
  • Strategy
  • Business Development
  • Strategy Building
  • Network in Horticulture and Protein Transition

The choices you make as a founder and activities you conduct in the early stages of your business are vital to maximizing the chance of becoming a true scale-up. If your startup is in this critical phase, I am offering you my support to help you reach your relevant milestones and prepare for future growth. I can you assist you with scaling your organization, provide candid and actionable feedback on your proposition and business model or simply create relevant entries by connecting parties and ideas.


I’m interested in any agri, horti, food and biotech startup with the ambition to make a significant positive impact by contributing to a more sustainable food system. Hence, the proposition should be scalable and the founder team competent, experienced and well balanced. In particular, I am keen on supporting B2B startups involved in Horti, protein shift, food waste, agritech and circular concepts.

Personal quote

“Live as if you were to die tomorrow. Learn as if you were to live forever.”
― Mahatma Gandhi