Bart Trautwein

StartLife Mentor

Bart Trautwein is a widely experienced entrepreneurial General Manager and Strategist, who combines a broad perspective with strategy, professional knowledge and business sense. With a sense of relationships, without losing sight of goals. Often surprising and innovative because of his creativity. When appropriate with a touch of humor.

Self-funded and self-powered Bart and his partner developed The BrandParents successfully from startup into scale-up. The BrandParents is a full-service consumer brand distributor in the Fast-Moving Consumer Goods (FMCG) serving offline clients such as Ahold and online clients such as

Bart has a broad experience in B2C and B2B in different industries such as FMCG, Leisure, Publishing and Advertising.

Skills and field of expertise

  • Strategist
  • General Management
  • New Business
  • Sales & Marketing
  • Advertising & Social Media
  • Relationship management
  • Fast Moving Consumer Goods
  • Retail


Sharing my personal experience successfully building my own startup into scale-up. In specific: Strategy, roadmap, Sales (e.g. introducing products on the shelves of big retailers), Marketing (e.g. creating consumer preference and demand), Logistics and Finance. If you want to reach out to corporates, I can share you valuable do’s and don’ts. I am happy to share my successful approach in relationship management with you and provide you with feedback on your proposition to corporates.


Being a universal and general strategist widely experienced in different fields, I would like to support any promising startup to achieve the most out of a brilliant idea. Following my own startup the most likely sector would be the FMCG (Food & non-Food).

Personal quote

“There is only one boss; the customer. And he can fire everybody in the company, from the chairman down, simply by spending his money somewhere else.”

–Sam Walton (founder Walmart)
Bart Trautwein