Bernhard Herbort

Bernhard Herbort has longtime experience in the livestock, feed ingredient and additive industry. He occupied various B2B sales, business development, global technical marketing and market intelligence positions in enterprises like Nutreco, Cargill, Euroduna Group and Lohmann Animal Health. He holds a doctoral degree in agricultural sciences (Dr. sc. agr) from Goettingen University based on his scientific research on an animal health related subject at the former Federal Research Institution on Agriculture (FAL) in Germany. Furthermore, he holds a degree as Assessor of Agricultural Economics (Ass. agr.) based on a related post graduate traineeship (ag consultancy, teachership, administration) with the German federal state North Rhine – Westphalia, and a degree as Distribution Engineer (sales, marketing, project management).

Through his academic and business career Bernhard has gained very broad and deep technical, commercial and (innovation) project management competences, which makes him a truly valuable startup mentor. Through StartLife, Bernhard helps agrifoodtech startups to find and really understand the right target markets, manage their projects and successfully commercialize their ideas.

Skills and fields of expertise

  • Animal sciences (nutrition/health/hygiene)
  • Cross-functional (innovation) project management within complex organizations
  • International B2B Sales & Marketing
  • Market Research & Intelligence
  • Expert knowledge on feed additives, specialty feed ingredients and intestinal health
  • Insight in players/structurers/drivers of global animal production and animal nutrition industry.


I offer you a life-time of experience in cross-functional technical marketing in and around agriculture, livestock, feed/food ingredients, animal protein production and related value chains. If you are looking for a sparring partner that helps broaden your view and raise critical questions that will improve your decision making, then I look forward to becoming your startup mentor. It will also be my sincere pleasure to help you further develop your ideas and conceptual/strategic approaches.


I am looking forward to supporting startups, in any stage of development, committed to any sustainable, future-oriented solution in the fields of…

  • Agriculture (particularly livestock)
  • Animal protein production value chains  (meat, dairy)
  • Animal health and welfare (husbandry)
  • Animal nutrition
  • Feed and food ingredients

Or any startup beyond the specific industries mentioned above seeking for a supportive sparring partner in matters of (B2B) sales, marketing or project management.

Personal quote

“So the problem is not so much to see what nobody has yet seen, as to think what nobody has yet thought concerning that which everybody sees.”

Arthur Schopenhauer
Bernhard Herbort