Dax Denneboom

Dax Denneboom is commercial director at Ahold Delhaize and founder of New Foodtech / Agtech Venture.

Dax has been guiding business strategy for small entrepreneurial companies and large corporations, credited with 10 years of food B2C business marketing (Nestlé and FrieslandCampina), and 8 years of online retail and e-commerce experience (Hema). Talent for developing and empowering large teams and launching innovative programs, recognized for growing sales, improving processes, and developing robust and scalable business. Lifelong learner and listener with a reputation for honesty and integrity. THNK-er. Strong passion for nature and food.

I love the unlimited passion that entrepreneurs have in developing their idea into a growing and healthy company. Their drive and unique perspective on reaching their goals is truly contagious. I bring a strong focus on consumer insights, setting priorities and delivering differentiated propositions to the market. I strongly believe in asking the right question on the right moment. This will bring the right reflection on solving problems or grabbing the right opportunities.

Skills & expertise

  • General B2C management
  • Strategy development & agile execution
  • Empowering & energizing teams
  • Commercial & operational e-commerce
  • Growth performance and scaling acceleration
  • Innovation on product / process / business models
  • Brand development
  • Change management / restructuring


Besides my personal knowledge and competences, I offer access to my network in the categories (food, hard goods, fashion), in specific sectors (digital marketing, e-commerce, retail and FMCG) and capital (VC and PE).

Dax Denneboom