I am passionate about research and innovation that matters. I translate research, technology, and consumer needs to propositions that create societal impact. I am an industrial engineer by education and the first 10 years of my career I worked for Vodafone and Philips building, marketing, and selling propositions for consumers based on newest technologies. Then I switched to the agri food sector and worked with researchers, food companies, and entrepreneurs to help to change the food system towards a more sustainable one.
Don’t dream your life, live your dreams