Victor Penev

StartLife Mentor

Victor Penev is a serial entrepreneur and the founder and CEO of Edamam. He is also a mentor and investor in food technology startups and advises early stage entrepreneurs.

Previous to Edamam, Victor co-founded and sold Bulgaria’s largest Internet Company, NetInfo BG. Victor Penev also ran the international digital business of Playboy Enterprises, and was instrumental in starting the digital marketing efforts of BMG and in creating key e-commerce capability for Bertelsmann’s book clubs.

Victor holds a MBA from Stanford.


With over 30 years of experience as an entrepreneur and 4 companies, I have been in many tough situations. I can best help with ups and downs of startup life and dealing with difficulties as they arise and practical approach to keeping “your head.”


I love the intersection of food, data, and health. Longevity is a relatively new passion of mine. Cooking is an old love.

Favorite quote

A journey of a thousand miles, starts with a single step.