Rival Foods, a Dutch gastronomy startup that produces whole-cuts of plant-based meat, announced a partnership with LIVEKINDLY Collective that aims to fasten the development of a perfect plant-based chicken, bringing a tasty and sustainable alternative for mindful consumers.
Rival Foods, a StartLife startup alumnus, has developed and commercialized a production process to transform plant-based ingredients into high-quality textured protein foods with an unparalleled fibrous texture, rich mouthfeel and juiciness, using very few clean-label ingredients. They have now partnered up with LIVEKINDLY Collective, a collection of heritage and startup brands on track to become one of the world’s largest plant-based food companies. The partnership is to leverage their complementary knowledge and resources, providing a new model for rapid product innovation.
Compelling in taste and texture
“The key to convincing consumers to change their eating habits is to create delicious plant-based options that are compelling in taste and texture and can truly replace animal products,” said Birgit Dekkers, co-founder of Rival Foods. “One challenge is the fibrous texture of whole plant-based meats and we are able to optimize this requirement and ensure sensory superiority within the plant-based product category.”
Rapid scaling
“Our plant-based food platform is uniquely positioned to scale rapidly and transform the current global food system,” said Kees Kruythoff, CEO and Chairman of LIVEKINDLY Collective. “Through this open innovation model with Rival Foods, we will be able to develop a new generation of innovative, delicious, and nutritious plant-based products that meet the growing global demand for animal-free food.”