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Mentor: Floris Wesseling

Startlife Mentor

Since September 2019 Floris Wesseling fulfills the role of Regional President / Senior VP of Danone Essential Dairy & Plant-based Europe. Floris joined Danone in 2000 in the Netherlands. In 2006, he became Country Manager of Danone Dairy Switzerland, and from 2009 until 2013, he was the General Manager of Danone Dairy Egypt. In 2013, he moved to China and took the role of General Manager for Danone Waters China.

Before joining Danone, during the period from 1996 to 2000, Floris has worked for the East Asiatic Company (EAC) in Vietnam and for United Biscuits in Europe.  In May 2015, he was the Regional VP Waters Asia Pacific. And as of November 2017 he added the responsibility as Regional VP Essential Dairy & Plant-based for Asia Pacific & Middle East in addition to his responsibilities as Regional VP Waters for the same geographical scope.

A Dutch native, Floris earned a master degree of Law (MA/MSc) from the University of Amsterdam.

Skills and field of expertise

  • Consumer Goods
  • Marketing & Sales
  • Business Development
  • General Management

Offer and interest (startups)

Offer: Through my extensive international background in consumer goods and more specifically food, I would be happy to contribute on strategic matters and be a sparring partner on consumer and channel relevance. If you want to reach out to corporates, I can share you valuable do’s and don’ts. I am happy to share my successful approach in relationship management with you and provide you with feedback on your proposition to corporates.

Interest: I’m particularly interested in plant-based, health, circularity and regenerative agriculture.

Personal quote

Don’t count the days, make the days count.” —Muhammad Ali

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