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Mentor: Jan van Twillert

Startlife Mentor

Jan van Twillert is Vice-President Marketing of PepsiCo Dairy Eastern Europe.

Jan joined PepsiCo in 2020 and is currently Vice President Marketing for Dairy in Eastern Europe. Prior to joining PepsiCo, Jan spent 21 years in Danone, where he held a number of local and global positions in marketing across Europe and the Middle East, gaining experience in Dairy & Plant-based and Infant Nutrition categories.

Jan is a strong believer in the possibility to combine high purpose with superior commercial performance. He is fascinated by brands that innovate to help people live better lives and live more sustainably. And Jan likes to solve problems and create opportunities that arise from the Food Revolution that is emerging. Leading to ‘sustainable diets’ for as many people as possible.

Jan is originally from the Netherlands and a graduate of Wageningen University & Research, where he obtained a Master of Science degree in Agricultural Economics. Jan has recently relocated with his family to Moscow. He is a fan of many sports.

Skills and field of expertise

  • Purpose Brand building & activation
  • Innovation and Value Proposition design
  • Digital Marketing & Martech solutions
  • Profit & Loss management

Offer and interest (startups)

Offer:

Thinking partnership on defining a sharp value proposition for customers, brand building and on designing a winning marketing mix. Help on shaping the commercial algorithm for a strong and sustainable economic basis for future ventures. Access to a global network of key actors in the entire Foods value chain.

Let’s work hard, have fun and create a better future!

Interest:

I am interested in coaching startups that contribute to a more sustainable food system and startups that connect consumers with better food choices (health, planet, communities).

Personal quote

“If you only do things where you know the answer in advance, your company goes away”. Jeff Bezos

 

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