Mentor: Alex Hoogers

Sales Manager, Food & Beverages, FrieslandCampina

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People do business with people they know, like & trust

Personal offer
Sparring partner for challenges in the commercial arena, focusing on building relationships from trust. Pragmatic support in sales strategy, sales planning & approach, account management, stakeholder management, negotiating & building value propositions. Thinking outside in, understanding that people mainly do business with people they know, like & trust.

Skills and field of expertise
I have more than 12 year experience in Export Sales & Account Management. I have worked in the Middle East & Africa as an Export Manager, trading commodities with local distributors and agents.

I travelled through Europe as an international key account manager, building trust & business with the key infant food nutrition producers. I have sold creamers & foamers into the world of Food & Beverages on the European Market.

From these experiences I have learned that you always have to have your basics in place. A good understanding of the needs & trends in your focus markets, a solution that fits the need of your customer(s) (or is at least appealing to him/her) ánd a competitive edge to your competition. Only then you can start working on a trustful relationship with your clients, so business can flourish. Managing this process from beginning to end is what makes my heart tick!

Background
Working Experience; FrieslandCampina

May 2017 – now Manager Sales Team, Key Accounts, Food & Beverages, EMEA
Feb 2016 – Apr 2017 Manager Sales Team, Infant Food Ingredients, EMEA
Sep 2011 – Jan 2016 Key Account Manager, Infant Food Nutrition, EMEA
Mar 2007 – Aug 2011 Export Manager, Middle East & Africa

Education

2004 – 2006 University of Twente, MSc. Applied Marketing Communication
1999 – 2003 University of Saxion, Bachelor Degree, Marketing & Sales
1992 – 1999 VWO

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