Tag Archives: Partner

StartLife and five other prominent Dutch university-linked Incubators commit to Fundsup

The six most important Dutch university incubators, including StartLife, will collaborate with Fundsup, a platform that brings startups into contact with investors. The other incubators are YES!Delft, Bright Move in Eindhoven, Novel-T from Twente, the Amsterdam ACE Incubator and UtrechtInc.

Fundsup is a platform that brings startups into contact with investors. With the partnership, StartLife’s startups can come into contact with a suitable investor faster and they can they can expand their investor network.

4-bullets Factsheet

  • What’s new? The incubators of all six major Dutch universities will collaborate with Fundsup: YES!Delft, Bright Move (Eindhoven), Novel-T (Twente), Startlife (Wageningen), ACE Incubator (UvA, VU, HvA, Amsterdam UMC) and UtrechtInc.
  • Why? To make it easier for their early-stage startups to come into contact with smart capital.
  • Because? Entrepreneurs spend a lot of time (and money) on finding suitable investors who, in addition to capital, also bring in their network and knowledge. This has an inhibiting effect on innovation in the Netherlands.
  • The result? More suitable investment opportunities for individual early-stage investors + more smart capital for startups = more innovation in the Netherlands + more efficient use of public funds.

Build up a Relevant Investor Network

By using Fundsup, it becomes much easier for startup founders to build up a relevant investor network. Fundsup also offers them insights into the traction their company receives from investors. Incubator startups are also given a badge for recognition, making it instantly clear to investors that these startups are connected to an incubator and which one.

Arjen Strijker, founder of Fundsup, is pleased with all these new collaborations: “The fact that we have connected almost all university incubators in such a short period of time confirms once again that Fundsup fulfills an enormous need in the world of early-stage financing”.

For incubators it’s indeed a great challenge to build up and maintain an informal investor network for their startups. The choice for a partnership with Fundsup is therefore a logical one. The platform efficiently creates valuable connections between screened startups and verified investors, thereby facilitating high quality deal flow.

Social Impact

The collaborations between Fundsup and these six incubators also generate a valuable social impact. The fact that the market for early-stage investments has so far been opaque and highly inefficient, which slowed down innovation in The Netherlands. By collaborating with incubators, Fundsup facilitates interregional and international improved access to high quality risk capital.

“This so-called smart capital makes more private money and — above all — expertise available. Which is so much needed amongst early-stage startups. The Dutch government, which has so far financed 60% to 70% of all early-stage startups in The Netherlands with relatively ‘dumb’ capital in a fairly arbitrary manner, can now deploy our taxpayers’ money in a much more supportive manner, alongside real smart capital” says Strijker. By definition, this will lead to more innovation.

Jan Meiling, Managing Director StartLife, about the partnership with Fundsup: “StartLife has supervised 300+ food & agri startups. Attracting venture capital and linking with informal investors has proven to be a time-consuming process. With Fundsup we give our startups access to an online platform where supply and demand come together.”

About Fundsup

Fundsup is a matchmaking platform that facilitates meaningful connections between entrepreneurs and early-stage investors. Entrepreneurs in need of capital create an extensive company profile that they can publish after screening by Fundsup or a Fundsup partner. In this way, they can efficiently and effectively bring their company to the attention of a rapidly growing network of investors that are right for them.

In turn, investors on Fundsup can find interesting new startups more easily and anonymously. They simply indicate their investment criteria by means of filters. When a new deal opportunity that meets their criteria is published, they receive a push notification in the Fundsup app (iOS and Android). If the investor is indeed interested, then it is possible to contact the entrepreneur directly via a chat function.

Currently, 380+ Dutch investors already use Fundsup. Roughly 80% of them are informal investors and 20% are VCs, government funds and Regional Development Agencies. More than 2,500 registered startups are using Fundsup today.

For more information on Fundsup see: fundsup.co

For more information on the collaboration of StartLife and Fundsup: contact Loet Rammelsberg, StartLife Program Manager, at loet.rammelsberg@start-life.nl.

New partner StartLife: PHW Group! PHW Group invests in young F&A talent

Wiesenhoff PHW partner agreement startLife

StartLife: PHW Group invests in young talent and innovative food as well as agricultural solutions

Rechterfeld / Wageningen, At the beginning of this year, the PHW Group entered into a strategic partnership with the Israeli startup SuperMeat, which specializes in the production of meat from cell cultures. This was followed by the announcement, which was made several weeks ago, that the family-run company from Lower Saxony has entered into a distribution partnership with the California-based company, Beyond Meat.

Today the PHW Group has announced that it is joining into a corporate partnership with StartLife and will continue its trend of promoting startups and innovative ideas, as well as providing strategic and cooperative support to young entrepreneurs. StartLife is the leading Food & Agtech incubator in Europe, supporting startups with its programmes, wide network, and early stage support. The company was co-founded by Wageningen University & Research and has sponsored and signed up more than 200 startups over the past five years alone.

“The high level and sheer excellence of the ideas that talented young people want to bring to market has made a great impression on me personally. Which is why we have deliberately decided to financially support StartLife. Furthermore, we will use our experience and network to advise young entrepreneurs and act as mentors in the poultry sector. At the same time, we as a family business will benefit from the innovative power of the startups by gaining an early insight into what business ideas are becoming more relevant,” explains Peter Wesjohann, CEO of the PHW Group.

The StartLife community consists of high-potential startups that bring innovative ideas to life in the food and agriculture sector. A good example of food technology is the development and cultivation of potato varieties that require fewer pesticides. This makes it possible to grow potatoes almost anywhere in the world as the varieties can be adapted to the local climate. But startups are also important in robotics, for example the development of a harvesting robot for the automated harvesting of fragile crops such as asparagus.

“The challenges of tomorrow’s global food supply require a radical approach to innovation in food and agriculture today. StartLife believes that thanks to their strength in innovation, startups are the driving force behind the food and agricultural innovations that are needed to meet future global food needs,” Jan Meiling, Managing Director of StartLife.

About PHW Group
The PHW Group, based in Rechterfeld in Lower Saxony, employs 6,772 people and has a total turnover of around 2.48 billion euros producing and marketing high-quality poultry specialities such as chicken, turkey and duck under the Wiesenhof brand. Other areas of business include animal nutrition and animal health, as well as human nutrition and human health in a group of more than 35 independent companies. More information can be found here: www.phw-gruppe.de

Additional information:
Engel & Zimmermann AG
Management Consultancy for Communication
Maria Große Böckmann
Schloss Fußberg, Am Schlosspark 15, 82131 Gauting
Phone: 0049(0)89/89 35 633, Fax: 0049(0)89/89 39 84 29
Email: m.grosse-boeckmann@engel-zimmermann.de

Collaboration StartLife startups & Makro results in healthy burger

As part of StartLife’s cooperation with METRO, wholesale specialist Makro helped several food startups to develop their products further and prepare for market introduction. Together with Groentenbrood (bread with vegetables), Botanic Bites (vegan burgers based on vegetables) and  Organic Love (healthy mayonnaise based on vegetables), Makro created a super healthy burger: a tomato or seaweed burger, served on crispy carrot bread with delicious fresh garnish and pumpkin or carrot mayonnaise. The burger can be tried at the Makro Foodcourts now!

Makro shops in the Netherlands, startups can get a stage at the Network Squares. Read more about them (in Dutch) at https://www.makro-netwerkplein.nl/home.


The METRO AG is an internationally leading specialist in wholesale and food retail. METRO operates in 35 countries and employs more than 150,000 people around the world. In 2015/16, METRO achieved sales of around €37 billion. The company provides custom solutions to meet the regional and international needs of its wholesale and retail customers. More information is available at www.metroag.de/en.