Dutch foodtech company Verdify, a StartLife alumnus, has raised €800,000 on top of the €1.3 million seed funding the company obtained last December. Verdify will use the additional funding to accelerate the market introduction of its platform for recipe personalisation and roll out an entirely new business model for nudging people towards healthy and sustainable eating.
More than 90 million consumers in the EU struggle with food challenges because of their health condition or the aspiration of a more sustainable diet. Verdify enables people to make the right food choices by providing matching and reliable meal inspiration.
Fleur Pasman, Nutrition Director at Verdify: “We aim to make knowhow about healthy and sustainable nutrition easily applicable in daily life through smart use of technology. The extension of this funding round enables accelerated implementation of our concept to facilitate better food choices at a large scale.”
The additional capital will be provided by Brave New Food Investments and existing shareholders Brightlands Venture Partners and Joles.
Vincent van Gorkom, Partner at Brave New Food Investments: The additional capital enables Verdify to accelerate the market introduction of the platform for recipe personalisation. This entails expansion of the commercial team and reaching an increasing number of consumers. We are excited to be on board and trust the competences of the Verdify team.
Swapmeals: tailormade recipes for healthy and sustainable diets
Verdify develops innovative software for recipe personalisation. The company combines strong expertise in the life sciences, dietetics and artificial intelligence to adapt online recipes to lifestyle and nutrient requirements. With its technology platform, Verdify unlocks the potential of personalised nutrition for consumers, healthcare and companies in the food sector.
Verdify’s website Swapmeals.com currently generates more than 40,000 monthly visits. There, the composition of any meal can be optimised by manually swapping ingredients. This can also be done fully automatically based on extensive personal nutrition profiles, in which case a nutrition score indicates the personal match with the adapted meal. The required ingredients can be ordered from affiliated food retailers. Soon, the technology will also be activated on other recipe platforms to reach vast numbers of consumers.
Recipe personalisation technology
Over the past years Verdify has invested heavily in the development of technology for recipe personalisation. A joint effort of Verdify’s dietitians, software engineers and artificial intelligence specialists has been key to creating the platform. Now, the software can be applied to tailor virtually all recipes on the internet – fully in line with the applicable nutrition guidelines. Recipes can be converted into a plant-based or lactose-free variant, for example, or optimised for someone with heart disease, at the touch of a button.
Promoting healthy and sustainable food
Companies in the food sector can now use Verdify's technology to let their brands appear automatically in matching recipes on frequently visited websites or ecommerce platforms. Online meal inspiration is widely used for food brand promotion but development of this type of content is resource intensive. Verdify offers a solution by matching food brands with generic ingredients in a recipe, or with their plant-based or low-salt swap alternative. This option is offered to companies with products in their portfolio that fit in a generally healthy lifestyle.