Startlife alumnus Verdify has raised €1.3 million financing from Brightlands Venture Partners, Joles and the company’s founders. The investment will be used by Verdify to scale up its Swapmeals recipe platform that enables consumers to get tailored meal inspiration based on personal nutrition profiles.
This round follows last year’s capital injection of €750,000 for developing and launching the platform in the UK and The Netherlands. Jochem Bossenbroek, CEO at Verdify said: “In our endeavor to create lasting impact on people’s lives through healthy and sustainable eating we have found a strong companion in Brightlands Venture Partners. With the new investment and access to this innovative ecosystem we can not only scale up, but also build a bridge between the food sector and healthcare domain”.
Recipes adapted to individual nutrition needs
Consumers are increasingly on the lookout for a healthy and sustainable diet but struggle with the complexity of food choices. Verdify aims to tackle this issue by providing truly personalized recipe inspiration. This is accomplished on Swapmeals.com where recipes automatically adapt to consumers’ individual nutrition profiles. Personal parameters such as health conditions, food allergies, activity levels, lifestyle, location and taste preferences can be factored in.
Swapmeals® offers an enabling environment where the healthy and sustainable food choice becomes the default. The personal nutrition profiles can be easily created by consumers on the Verdify website and activated on Swapmeals.com to find fully personalized and shoppable recipes.
Algorithm automatically rewrites recipe instructions
Under the hood of the platform is Verdify’s recipe personalization engine that can map the composition of virtually all recipes on the internet and tailor them according to consumer nutrition profiles. A proprietary swapping algorithm replaces non-matching ingredients with suitable alternatives whilst another algorithm ‘rewrites’ the recipe instructions according to the new composition. The software makes sure the result is still tasty and nutritious.
Verdify can enable personalization on any other recipe platform with its engine, as well as link recipes to the digital shopping basket of local retailers.
Scaling up to healthcare domain
The investment will be used for scaling up the Swapmeals® platform, including introduction of the concept into the healthcare domain. This will enable consumers to receive nutritional advice from dietitians and medical professionals directly in their Verdify nutrition profile. Furthermore, it will be possible to enrich the profile with data from wearables and biomarker tests. Besides that, Verdify can support companies in the food industry by promoting their brands in personalized recipes on Swapmeals® – creating a podium for products that Verdify endorses.
"Verdify is a forerunner"
Kim de Boer, Partner at Brightlands Venture Partners believes Verdify responds to a clear and logical market need in personalized nutrition. "This is a fast scalable business in which Verdify is a forerunner. Brightlands Venture Partners is an ecosystem investor and we believe that the interaction of the company with the Brightlands ecosystem in the field of personalized nutrition and available AI knowledge will be beneficial for the company’s time to market and chances of success”.